How to list your Mac app’s Black Friday deal for free (and plan the deal)
Short answer · Last updated Nov 4, 2026
Listing a Black Friday deal on IndieMarkdowns is free. Send the offer, any code, start and end dates and a public link through the submit page. We check it by hand against your own announcement before marking it live. Paid featured slots exist, but they are optional and never affect a free listing.
How to submit (3 steps)
- Open the submit page (or the “Send your 2026 deal” link on your existing listing).
- Fill in the form. It opens a pre-filled email in your own mail app to [email protected]; nothing is sent until you press send.
- Publish the deal on your own site or official social account and send us the link if you haven’t yet. We check it and update the listing.
What we need
| Field | Example | Why |
|---|---|---|
| Offer | 40% off the lifetime license | Shown exactly as you write it |
| Code | BF2026 (if any) | Shown on the listing; say if it applies automatically |
| Dates | Nov 20 to Nov 30, 2026 | Used on our “when sales start” and Cyber Monday guides |
| Official link | Your pricing page or announcement post | Required before a deal is marked live |
| Platforms | Mac, iOS | Helps buyers filter |
What we verify
- The offer is published on your site, store page or official social account (we link it).
- The deal text matches your announcement. We may shorten descriptions for clarity.
- No invented “was” prices or fake countdowns.
- Until you confirm a 2026 deal, your listing shows last year’s offer, labeled as last year’s.
Free listing vs paid featured slot
| Free listing | Featured slot (paid) | |
|---|---|---|
| Price | Free | $49 / week; 1.5× during Black Friday to Cyber Monday week |
| Where | Your /deals/ page, category pages and guides where relevant | One of 3 cards at the top of the homepage |
| Label | “Live 2026 deal” once verified | “Sponsored” |
| Changes deal status or ranking? | n/a | No |
Details and current availability: For makers. We don’t promise traffic, sales or rankings for either option.
Planning tips: codes, dates, pricing clarity
- Pick dates early and publish them. Black Friday 2026 is Fri, Nov 27; Cyber Monday is Mon, Nov 30. Buyers and directories can only show dates you’ve announced.
- Use a new code each year. Old codes get copied into lists; a fresh code (or an automatic discount) avoids confusion about whether last year’s still works.
- State the base price and what’s discounted. “30% off the first year of Pro” is clearer than “30% off”. Say whether it applies to new users, upgrades, or both.
- Say where it works. If the deal differs between the Mac App Store and your own store, say so. See App Store vs direct purchase.
- Say what “lifetime” covers (which updates, how many Macs) if you sell a lifetime license.
- Tell directories when it ends or changes, so expired codes come down quickly.
FAQ
Is listing my Mac app deal free?
Yes. Free listings will always be free. Paid placements are optional, labeled “Sponsored”, and never change a deal’s status or the order of regular listings.
What do you need from me?
Product name and URL, the deal (for example “40% off the lifetime license”), a coupon code if there is one, start and end dates, platforms, and a public link where the deal is announced (pricing page, blog post or official social post). The link can follow later.
How do you verify a deal?
We mark a listing “Live 2026 deal” only after the offer is published on your own site, store page or official social account, and we link that source. We do not invent “was” prices or countdowns.
How long does review take?
The submit page says we usually check deals within 2 business days.
How much is a featured slot?
A featured slot is $49 per week (one of 3 Sponsored cards at the top of the homepage); Black Friday to Cyber Monday week is priced at 1.5× the weekly rate. See For makers. It is optional and we make no promise about traffic or results.
My app is already listed with last year’s offer. What do I do?
Use the “Send your 2026 deal” link on your app’s page, or the submit page. The form pre-fills your listing so we can flip it to Live once we see your announcement.
Related
Guides: When Mac app Black Friday sales start (2026) · Lifetime deals for Black Friday 2026 · Biggest Mac app discounts of Black Friday 2025 · Cyber Monday 2026 deals · Screenshot & screen recording app deals · Black Friday deals vs Setapp · Mac App Store vs direct purchase
Browse: All deals · Black Friday 2026 deals · Developer tools · Mac apps · Productivity apps · AI tools · Utilities
Make an indie Mac app or developer tool? Submit your 2026 deal (free) or see For makers.