Broadcast Black Friday 2026 deal

What does it do?

With Broadcast you run your own email marketing from a server you rent. From it you send newsletters, automated drip sequences and transactional messages like receipts through your own Amazon SES, Postmark, Mailgun or SMTP account. It comes with a drag-and-drop email editor, segments built from tags, opens and clicks, signup forms, analytics, and a built-in MCP server, CLI and REST API so an AI agent can help you operate it.

Who is it for?

Founders, developers, agencies and newsletter writers who are comfortable looking after a small Linux server and are tired of email bills that climb every time their list grows.

When would you use it?

• Leaving a per-subscriber plan: Import your list, connect Amazon SES, and keep sending the weekly issue while you pay just for a small server and per-email sending fees.
• Onboarding new signups: Set up a welcome sequence that sends each step on schedule and tags people as they go, so later campaigns reach only the readers who finished it.
• Running several client brands: Give each client a separate channel with its own list, sending domain and provider, so one install serves the whole agency without mixing contacts.
• Letting an AI assistant draft the update: Point Claude Code at Broadcast's MCP endpoint, ask it to write this week's issue from your changelog, and approve it before anything gets scheduled.

Why pay for it?

You pay for the software once, and that price stays put whether you mail 500 people or 500,000, so a growing list no longer means a growing bill. Subscriber data lives in your own database, a setup wizard verifies your sending domain and keeps rechecking SPF, DKIM and DMARC, and backups go to a storage bucket you control. A customer quoted on the maker's site says switching away from Beehiiv let them grow at their own pace without burning money every month.

What should you know?

• The Regular License is for a single server and normally costs $250. Agency allows up to five servers for $450, Extended allows up to 25 for $1,000, and all three have identical features.
• You also pay a server host, roughly $6 to $20 a month, plus your email provider's sending rate, which on Amazon SES is about ten cents per thousand emails.
• It is self-hosted, so the server and its upkeep are your job. Setup is a scripted one-command install on a new Ubuntu machine, and you can get a full refund within 30 days.